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| NATIONAL MEDIA RELATIONS PLAN: |
A national media relations plan covers the largest number of media outlets for a particular project.
If the product or service is going to be available nationally, this is the typical plan chosen. For
example, if an author's publisher has secured national distribution through a major bookstore chain,
contacting media in the top markets like NY, LA, Chicago, Atlanta, etc., is a must.
For a national project, we contact three hundred media outlets (oftentimes more!) on behalf of our client. These outlets
will be determined by Marich Media with the client's approval and include a combination
of newspapers, magazines, television and radio from the targeted region-- all appropriate to the
project.
The cost for a national media relations plan is determined by the expected workload and project duration, and does not include expenses. Expenses are determined at cost without mark-up. Fees will be discussed and agreed upon by both parties prior to executing the contract.
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