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| LOCAL MEDIA RELATIONS PLAN: |
When a client requests a local media relations plan, it is typically for a one-time-only event or
launch. For example, many benefits are organized for a specific local charity such as a children's
hospital, school or other local organization. Also, may product launches begin in one city that is
being used as a testing ground for advertising, etc. In these cases, there is no need to use our
regional or national services because it is "city specific."
For a local project, we contact all appropriate local media outlets on behalf of our client. These outlets
will be determined by Marich Media with the client's approval and will, most likely,
be a combination of local newspapers, magazines, television and radio -- all appropriate to the
project.
The cost for a local media relations plan is determined by the expected workload and project duration, and does not include expenses. Expenses are determined at cost without mark-up. Fees will be discussed and agreed upon by both parties prior to executing the contract.
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