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| CRISIS MANAGEMENT: |
Sometimes bad things happen to good people. Especially in the entertainment industry.
The media has a odd way of turning an unpleasant situation into a media circus. They seldom take into
consideration that their story affects their "target's" spouse, children, friends and family -- not
just the subject of their story. When legal action is taken, the stakes get even higher. For many entertainment people, their public
image directly affects their livelihood. That is why preparing for the worst can dramatically reduce
the fallout of any media-reported incident.
This is where Marich Media can help.
We know that when a crisis occurs, you have to get several plates spinning. You have to bring your
staff up to speed on the situation, perhaps get your client's financial people involved, studio
personnel, their agents or manager and even jury experts. Meanwhile, the media shows up in your
lobby demanding a statement while you are trying to get the appropriate legal papers prepared and
filed. We know from past experience that adding a media crisis management consultant to your team
can help bring an emotionally volatile situation under control.
Working with you, we can create a media plan that can take some of the heat off of you, allowing you
to focus at the tasks at hand -- namely, winning the legal battle. We know how to work with attorney's
during a crisis. We know how to stay out of your way, provide counsel when asked and execute media
plans approved by you in advance. We can also help you draft prepared statements, media train you and
your client and advise you as to the best course of action to take when dealing with the media.
Marich Media works exclusively with literary, comsumer and entertainment clients. This expertise
and experience can be invaluable to you and your client when a crisis arises. Corporations have a
crisis plan prepared for every possible scenario for good reason. A crisis management plan takes the
guess work out of handling an unexpected situation. When most "media mistakes" occur within the first
hour of a crisis, having a plan seems like a good idea.
As each crisis situation demands different skills, time and staffing, please contact Marich
Media directly at 323-939-6700 for pricing information.
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