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This concepts outlined in this book not only work for books, but SMALL BUSINESSES, too!
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"Literary Publicity: The Final Chapter"
You finally finished writing the final chapter of your book and you think you're done, right?
Wrong! You've really only just begun. You have one more chapter and it is called: Literary Publicity.
That is your final chapter. With over 10 years of professional public relations experience, Joseph
Marich Jr., shows new authors how to create their own "publicity machine" and get media attention
for their book in his new book, Literary Publicity: The Final Chapter (Delmar Publishing, February
2001). In this easy to read, step-by-step book, authors will learn how to target the right media,
develop an effective publicity plan, create an interesting and informative press kit -- and
"do-it-yourself!".
"I wanted to create a book that would help aspiring authors, who may not be able to afford a
professional publicist, do their own publicity," says Marich. "I wanted to give them a practical
tool, like a dictionary, that they can keep on their desk and refer to, whenever the need arises."
With the thousands of books on the marked, it is vital that authors understand the publicity process
- the media can make or break a book, no matter how well-written it is. Understanding this process
will give new authors an edge.
The process of creating an effective publicity plan is no great secret. It just takes a basic
understanding of some publicity principles, some writing skills, a lot of time and an unlimited
supply of determination. A little cash doesn't hurt, either. Literary Publicity is equally useful
to the novice author as well as more established authors. The process is the same, just the media
changes. New authors may start by getting local media coverage for their book, while more established
authors may move up to national coverage.
Literary Publicity: The Final Chapter takes the author through the entire publicity process, from
concept to reality. Writing the most media-friendly book, choosing the right targeted media, writing
a press release and contacting the media in the most effective manner. There are no other books like
this on the market. There are many great marketing books, but few (if any) publicity books specifically
designed for authors.
Marich has over 10 years experience working for major public relations firms. His clients have included
many corporations, product lines and services, film and television productions and even more authors.
Marich is the president of Marich Communications, located in Beverly Hills, California where his
firm specializes in literary, entertainment and consumer public relations.
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