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| LOVE FIFI.com - LoveFiFi.com |
LoveFifi.com is more than just fabulous, sexy, oh-so-deliciously sensual
lingerie. LoveFifi.com is an online destination for women who want more;
more hot ‘n' spicy, more excitement, more Hollywood glamour. Fashion maven,
Fifi, herself will gently guide you each step of the way. Go ahead: Rendezvous
with the real you. You're safe with Fifi. She'll never steer you wrong. Ask her
about fashion, about love, about life – Fifi has the witty and heartfelt answers
just for you. She is the best-friend/soulmate you've always wanted, with a touch
of Erma Bombeck – and a little Mae West thrown in for fun!
FOR GREAT GIFT IDEAS FOR UNDER $50, CLICK HERE!
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LoveFifi.com
A NEW PREMIERE ONLINE APPAREL BOUTIQUE OFFERS AFFORDABLE, DRAMATIC CLOTHING AND
INTOXICATING LINGERIE FOR WOMEN WHO DARE!
LoveFifi.com is more than just fabulous, sexy, oh-so-deliciously sensual lingerie. LoveFifi.com
is an online destination for women who want more; more hot ‘n' spicy, more excitement, more Hollywood
glamour. Fashion maven, Fifi, herself will gently guide you each step of the way. Go ahead:
Rendezvous with the real you. You're safe with Fifi. She'll never steer you wrong. Ask her about
fashion, about love, about life – Fifi has the witty and heartfelt answers just for you. She is the
best-friend/soulmate you've always wanted, with a touch of Erma Bombeck – and a little Mae West thrown
in for fun!
Whether you're big and voluptuous or pert as a high school cheerleader, LoveFifi.com is for everyone.
Created by Amanda Diaz, fashion expert with 30 years of industry experience, along with e-commerce
guru, Gary Landry, LoveFifi.com encourages women to take a break from their everyday fashion choices
and to experience sexy, sensual and liberating clothing and lingerie – even if it's just for one night!
LoveFifi.com believes that when you experience the soft, lacy (and forgiving!) feel of LoveFifi.com's
line of lingerie, once will, most certainly, not be enough!
"We created LoveFifi.com as a safe haven for women to try out more sexy fashions without breaking the
bank, ask those questions she's always wanted to ask, and gain a little more self confidence," says
Amanda Diaz, known to her staff as Queen Executive Officer (with tongue firmly planted in cheek!).
"We have combined our years of experience in our respective industries and created, what we believe,
is an exceptionally successful business model," adds Gary Landry, CEO.
LoveFifi.com offers a wide array of high quality lingerie, men's and women's fun and sexy
clothing, shoes and even some items known to top fashion models that help re-shape a woman's body
for the "just right" look. All of their products are top-of-the-line quality at an affordable
price.
In addition to their vast product line, LoveFifi.com also offers their clients special services not
found at other lingerie websites. At LoveFifi.com they believe that helping their customers look their
best on the outside is only half of the plan. They are firmly committed to helping their customers
feel their best on the inside, too. Fifi, like the great Erma Bombeck, shares with her readers her
witty insights into real issues faced by all women everyday. Readers can also ask Fifi any of those
questions that might raise an eyebrow with their friends about love, sex, fashion and fantasy. Fifi's
responses are heartfelt, practical and maybe just a little naughty – a la Mae West.
Soon to be added to the website are Fifi Grams, In the News, personalized horoscopes and much, much more.
Their tag line, "Rendezvous With the Real You" is a call-to-arms for women to take action and demand
more of themselves and for themselves.
For additional information, or to arrange an interview, please contact Joe Marich at Marich Communications at 323-939-6700 or via email at client6700(at)marichcom.net.
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Bras & Corsets
Where can you find a sexy demi bra in sizes 32A to 42G? Or exquisite corsetry that not only fits
cup sizes to F, but will also cinch up to 2 inches off the midriff? The answer is LoveFifi.com! Fifi
has designed foundations and lingerie for 30 years. She believes, with all her heart, that sexy support
isn't just for 34 B's. She knows that age, child birth and gravity all take their toll on women's
breasts, but with the right elements and some expert help, bustlines and bodies can be instantly
transformed, as if by magic. And the best part is; only Fifi and YOU will ever know. So, if it needs to
be boosted, slimmed, padded, cinched, or enhanced, wishing won't make it so, but Fifi can!
Panties
Thongs, G-strings, briefs and boy leg styles to wow you. The best news? They come in sizes
small to 5X!
Lingerie
Lingerie is for everyBODY. Remember how the glamour queens of the ‘40's movies used to dress?
Sweeping gowns with face framing ruffles, dramatic sleeves that punctuate every gesture. Body caressing
silhouettes in styles and fabrics that capture both light and curves. Every piece of lingerie at
LoveFifi.com celebrates not only the female form, but also the art of movement. Fifi shows you that
there are styles that flatter every body type, whether you are a size 2 or 22. She shows you how to
accentuate the prettiest parts of the body and disguise the not-so-perfect parts. Figure flaws are not
a reason to shy away from lingerie. It doesn't matter if you feel demure and coquettish on Monday, a
temptress on Wednesday, and the queen of the world by the weekend, Fifi has something to satisfy your
every mood.
Clothes
You've heard about haute couture, haven't you? But what about "Hot Couture"? Well,
LoveFifi.com invented it! Fifi scours the globe to keep on top and ahead of the trends. She's got
the "must have" fashion basics that no closet should be without.
Hosiery
Not just pantyhose and stockings, but lingerie for the legs. From fishnets to backseams to
garterhose to our famous Next-to-Naked Bodystocking, no one knows second skin seduction like Miss
Fifi.
Shoes
Shoes are the finishing touch and often times make or break an outfit. Fifi teaches you how
shoes add attitude, make you look thinner, and even improve your posture. The bottom line is: If
you're going to talk the talk and walk the walk, it's essential to have great shoes.
Fantasy
Role playing, dressing up, acting the part, and the element of surprise. If variety is truly
the spice of life, then our fantasy section is the whole spice rack.
Love Stuff
What in the world is Love Stuff, you ask? Good question! Fifi has gathered special little
items for when it's just the two of you.
Men's
Fifi doesn't think that you have to be the hero from a romance novel, or that only the girls
get the soft, draping fabrics. Fifi can turn any man into your "Lover Boy" with just the addition of
Fifi's signature items, like her sexy Tailored Silk Boxers, rockin' Biker Jeans, Break-a-Way Thong,
or French Revolution shirt.
Model Secrets
Those models are so perfect. How do they do it? Not without help. Fifi has shapewear to
create a sexy hourglass figure, control panties to slim the hips, breasts enhancers to lift and
add volume to any bustline, and her famous padded panty to shape like a real derrière.
Bridal
Whether it's shaping for under the gown, a wedding night peignoir, or the wardrobe for the
honeymoon, it's just like that old saying: Something old, something new, something borrowed, and
something from LoveFifi.com!
Sale
Fifi is always shopping for the most incredible stuff, she always needs to make room for the
new. FIFI'S FINALE SHOP is the only place you'll find special buys, end of season specials, and
discounts on some of your favorite items. Always check back because you never know what Fifi will
be putting on sale.
Gifts & Beauty
Fifi and her staff are currently on an international buying trip, gathering just for you,
the most incomparable array of unusual gifts and clever goodies. Please check back with us in
coming weeks so we can share our fabulous finds that are sure to make gift giving even more of a
pleasure. And speaking of pleasure, we think we have found a few things that you will like for
yourself!
Dear Fifi
Fifi is LoveFifi.com's renowned expert on fashion, life, and love. She loves to answer your
questions personally. Write to her! She's like the best friend you've always wanted.
e-Cards by Fifi
When you can't find the right words to say how you feel, Fifi can! Whether it's "I Love You,"
"Happy Anniversary," or "I'm Sorry." These electronic greeting cards say it perfectly. DEBUTING
EARLY SUMMER
Love Fifi Boutique on eBay
Fifi is the grand collector of all things fabulous, whether it's vintage lingerie, celebrity
worn items, or anything deliciously exquisite or intriguing, Fifi will find it. Let the bidding
begin!
Detailed Views
It would be so nice if you could reach through the computer screen, grab a garment, and try
it on. But since that's not possible, we've done the next best thing. Detailed views show you every
strap, fastener, and fabric swirl of every garment on the site. It's just like being in the dressing
room.
Fashion Tips
Every item at LoveFifi.com is photographed to perfection and described in rich detail. In
addition, Miss Fifi offers great tidbits of information on what, when, where, why, and how to wear
a certain style. Not those silly, useless fashion tips that no one bothers with, but some sensible
and often playful suggestions.
Romance 101
Teaching you how to be romantic with easy tips anyone can do. Romantic ideas, gift ideas,
poems and anything else to encourage love
Horoscope
The world's most renowned astrologer, and one of Fifi's Friends, will offer monthly
horoscopes, and will even do a personal chart just for you. DEBUTING LATE SPRING
In the News
B.F.– Before Fifi, news, articles and other stuff
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AMANDA DIAZ - President/QEO (Queen Executive Officer)
It's not easy speaking the language of bustiers, corsets, and bras, but no tongue does it roll off
easier than that of Los Angeles native, Amanda Diaz. Her young creative sprit and addictive
personality burst her onto the fashion scene at an early age.
Amanda has a BS in Fashion Design, and has been in the industry since 1970. Beginning at Lane
Bryant, she started out as a stylist for big and tall clothing. After gaining valuable hands-on
experience, Amanda worked for what is today known as Lerner NY. There she was in charge of their
estimated $15 million intimate apparel department from 1972-1983.
Amanda was then lured by Frederick's of Hollywood in 1984, immediately after founder Mr. Frederick
Mellinger retired. She was brought in to carry out his vision, and it was there that she became
buyer and designer for their famous lingerie and clothing catalogue. It was not long until she was
promoted to product specialist and curator of the Frederick's of Hollywood Lingerie Museum.
For fifteen years, Amanda created fashion firsts, like silicone breast enhancers, the famous Kiss
Bra, and camisoles with built-in bras. In the mid 1990's she took corsetry to new heights, and
exploded them at Frederick's of Hollywood. Her designs are seen everywhere.
In 1999, Amanda was promoted to the official spokesperson for Frederick's. She had appeared on two
E! Channel Specials, one A&E Feature, MSNBC (which profiled Amanda), Fashion Emergency, The View,
The Queen Latifah Show, The Other Half, Tele Mundo, and countless morning news programs. She has
been featured in numerous print publications including, People, LA Times, NY Times, Women's Wear
Daily; and has contributed to many articles in Allure, Marie Claire, Bride's Magazine, and People
en Espanol, just to name a few.
In January of 2000, under the strategic direction of former CEO of Fredericks.com, Gary Landry,
they created the "Ask Amanda" character who became Frederick's renowned advice columnist. She
shared her expertise in fashion, underwear and love with thousands of her loyal online customers
and fans.
Connoisseur of love and fashion by day, mother of five children and wife of a superior court judge
by night, Amanda would like to let you in on a little secret: LoveFifi.com; a refreshing haven to
enrich, enhance, and even encourage the experience of being in love. It is here that the
transition from her Ask Amanda character to her alter ego, Fifi, was brought to another realm.
Fifi's philosophy is, "Sexy is not about age or size. Gorgeous is gorgeous." She is like the best
friend you never met.
As fashion ambassador, Amanda knows her "body magic." She is back with her innovative ideas and
undeniable talent to design. Her consistent drive, dedication, and flare will put LoveFifi.com in
the forefront of the fashion superhighway.
Her hobbies are reading, gardening, hiking, choir singing, geriatric ballet (kidding....sort of).
GARY LANDRY - Chief Executive Officer (CEO)
What do crotchless panties, civil engineering and Led Zeppelin all have in common? Two words: Gary
Landry. From Internet Technology to lingerie, Gary is no stranger to taking start up companies and
exploding them into profitable enterprises.
Gary's first foray into the world of E-Business started in 1994. As Vice President of E-Business
and Strategic Planning for Tech Data Corporation, he increased e-commerce revenue from $10,000 per
month to an impressive $750 million per year in less than 3 years. Tech Data Corporation
(NASDAQ/NMS: TECD), the leading worldwide provider of IT products and logistics management, is a
Fortune 500 company that generated an estimated $17.5 billion in sales worldwide last year.
Gary joined the fashion front on January 3, 2000 as CEO of Fredericks.com. One of his greatest
accomplishments was growing Frederick's revenue from an estimated $3 million to an astonishing $30
million in less than 3 years. It was there he met and become good friends with Amanda Diaz, former
designer and later advice columnist for Fredericks.com.
Gary's achievements have been recognized in a wide variety of distinguished online and print
publications, such as Business Week (June 2000), USAToday.com, Einstein Magazine, Red Herring
Magazine and Lucky.com. Gary has also spoken at the LA Direct Marketing Association Conference
and the Media Metrix Annual Conference in 2001.
Not only is Gary a Southern gentleman, born in Lafayette, Louisiana on January 3, 1957, he's also
one smart cookie. His educational background includes a BS in Civil Engineering from the University
of Louisiana at Lafayette, a MS in Engineering Systems from the University of Louisiana at Lafayette,
and an Executive MBA from the University of South Florida.
When Gary's not busy being an online marketing genius for LoveFifi.com, he enjoys whipping up
culinary delights, covering his walls with colorful contemporary art, relaxing to a little Led
Zeppelin and spending time with his wife Kathryn and two children. Gary's drive and dedication
will help put LoveFifi.com on the top of the lingerie marketplace.
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1. What is LoveFifi.com?
2. How did LoveFifi.com come about?
3. Why did you decide on creating an e-commerce company instead of a "brick and mortar" store? What are the benefits and risks of starting up an e-commerce company?
4. Who is Fifi and where does she come from?
5. How will Fifi be used as a branding tool?
6. Who are your customers and what type of relationship do you want them to have with Fifi and your website?
7. What types of products and services do you offer your customers?
8. You have built an infrastructure within your website to create a community-like atmosphere. Why is this important to you as a company?
9. What do you want to accomplish with your products and services from the consumer's point of view? From a business point of view?
10. What advice can Fifi give to all of those people out there who might be a bit intimidated by sexy lingerie?
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